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Safic and our Key Accounts

Article by: Thasneem Isaacs


The Importance of Key Accounts within our business:

  • We always identify our key client’s needs first - by listening closely to their requirements.

  • We ensure all clients request are handled in an efficient and timely manner.

  • Our Key Account Specialist is a liaison between customers to ensure customers are satisfied at all times.

  • Our Key Accounts Specialist focus on retaining business and growth of new business – this improves our overall client requirements.

Some advantages of Key Accounts:

  • Streamlined business process.

  • Excellent business to client relationship.

  • We help our clients develop and improve their business performance - we aim to train our clients on product knowledge and the importance of a clean working environment.

The aim of our Key Accounts:

  • We are empathetic.

  • We go the extra mile.

  • We are advisors to our customers.

  • We understand the bigger picture – a satisfied client and strong business relationships.


We at Safic understand that needs differ from business to business and we are able to align ourselves to ensure that all our clients are always understood and have their best interest highlighted, we treat clients as part of our Safic Family!


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